digital menu boards
The benefits of digital menu boards for restaurants are explained in this article to help you decide if you could use the technology to your advantage. It is very easy to get stuck in a never-ending cycle of spending lots of time and money on updating menus or digital posters. It is even easier to let time go by without updating your menu for years.
Are you struggling to promote your offers or retain customers? Continue reading to find out how digital menu boards can work for your business to bring your restaurant into 2019.
A digital menu board can replace traditional signs and posters. The bright, moving images are much more eye-catching than static images. In fact, 63% of people report that digital signage catches their attention. You can read our blog about statistics that are driving the growth of digital signage here. Once you have grabbed your customer’s attention, you can showcase more of your products and offers on the same amount of space as your traditional poster menu. A digital menu can also show a more realistic image of what your food looks like, giving you the opportunity to make mouths water with your tasty treats.
You can create engaging visuals to suit your audience, meaning you can clearly get your message across. For example, instead of using lots of text on a chalkboard, you can create bright, eye-catching designs. You can even take advantage of video to educate and entertain potential or current customers.
Restaurants with digital menus can make significant savings compared to ones without. If your business invests in digital signage, you could save money on printing. You will no longer have to send updated menus or offers to the printers ever few weeks. The flexibility of digital signage means that one person can control everything. This means you could also save on staff time without them having to spend the time to change the boards and contact the printer.
With digital menus, you cut out the printer and the creation of the content is also made simpler. You can create several templates that you can update instantly with ease. The digital signage software is easy to learn and manage, meaning that you can have full control of your menus and signage. You could even display other content on the screens so that you don’t have to design anything, such as your social media feeds. This could save staff members’ time as they wouldn’t have to sit and create the new content on numerous platforms.
We recently manufactured and installed digital menu boards at a venue with numerous bars and cafes on one site. They wanted the flexibility to update their menu boards in real-time so that if they ran out of a certain product, they could send customers to another bar that had that product in stock. This flexibility is key to modern businesses and restaurants. This could work especially well for menu changes at different times of the day. For example, before digital menu boards, the menus would have to be changed at the end of breakfast to the lunch menu. This could cause confusion amongst customers if you were a few minutes late.
The flexibility that digital signage software offers, you can schedule changes to the menu content at certain times of the day, on specific days for specials or anytime for up-to-date stock to avoid upset customers. You could even use the software to update the boards at various restaurants, no matter how many you have.
Just because your restaurant closes at a certain time, it doesn’t mean that your advertising should close down too. Digital menu signage can make sure that your story and message is still told even when the restaurant is shut. You can use the advertising space to show offers, your business story and news, and your menu 24/7. This should increase your ROI, especially if your premises is in a high-traffic area. The flexibility of digital signage also means that you can set different content to come on at certain times. Therefore, you can tailor your messages or offers to the audience who might be walking by at the time.
Use a digital screen to display videos of your restaurant, show images of your dishes or show your recent reviews to show how much your current customers love you and your food.
Last but not least. Digital menus can entertain and inform your customers. An eye-catching digital menu display outside your restaurant is more likely to be noticed by a passer-by than a traditional static menu. The flexibility that digital signage gives you enables you to use video and visuals to engage potential customers and draw them in. You can use it to show reviews to make potential customers to trust you, enticing images for them to like you and offers to show them the value of your product. You could also show the required information, such as calorie content, in an interesting way instead of in messy small print.
We live in a very visual world. Therefore, use your visuals to entice customers and make their mouths water with the idea of your tasty treats. Also, win new customers there and then by showing them your amazing offers that you have on a certain day of the week.
The possibilities are endless with digital signage menu boards. You can use them to get a great ROI and, also, stand out from the crowd in this busy market. 84% of UK retailers believe digital signage creates significant brand awareness and you can use this to your advantage.
Whether you want to increase brand awareness, save the money wasted on printing or to have more control over your message, then Alpha Digital Networks PLC can help. We manufacture, supply, install and maintain a range of high-quality interactive digital signage hardware and content. If you are looking for an ultra-bright screen, freestanding digital signage totem or even a video wall, please fill in the contact form below.
Speak with our team to see how display solutions can help your business.