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How to Use Your Retail Window Display to Keep Ahead of the Competition

Digital signage in shop windows are a great tool to increase footfall and brand awareness. Read about how to use digital signage.

digital signage

Digital Signage is a very powerful tool when it comes to brand awareness and could be adopted as part of your marketing strategy. With a potential upswing in sales volume is 31.8%, digital signage displays in a retail window is the perfect addition to businesses.

The flexibility that digital signage gives businesses can be used to create eye-catching signage to boost sales, improve the customer experience or create brand awareness.

We have thought about the ways digital signage can be used in a shop window so that you can keep ahead of your competition.

Create Eye-Catching Creative Content

63% of people report that digital signage catches their attention, a rate that is fundamentally higher than TV, internet and print marketing. This gives you an idea of the power of showing the right content at the right time in the right place.

However, this also shows that businesses must use this to their advantage. There is no point of investing in digital displays but just using it to display content that wouldn’t inspire anyone. Creating eye-catching, professional looking content is a great way to get heads turning.

Professional images of products, videos of happy customers and striking graphics to show offers or deals are all ways to capture your customers’ attention. Using a digital display to create a need or want for your products or services can be very powerful.

Alpha Digital Networks recently manufactured and installed a high-brightness digital display in the window of Lytham Funeral Service Ltd. As a result of this installation, they have noticed that the screen has had a “great effect on enquiries.” For example, “a family saw the screen and info and booked a funeral from the screen, even though they had already made enquiries with another Director.” This is just one example of how digital signage can be used to boost sales and enquiries.

Moving image should be used with digital signage to create the most impact with your advertisements. Moving image is more eye-catching that static images, although both can be powerful when used in the correct way.

Using a Graphic Designer to create content is one option if you have the budget to allow them to update your signage. However, this isn’t always possible, especially for small businesses. Therefore, you can often gain training on the Content Management System and learn how to create the content yourself. This not only saves money but can also make your content reactive to your audience. For example, if your shoe shop only has two pair of ‘black high heels’ left in stock, you can quickly update your content to reflect this.

Schedule Content to Target Customers

One of the features of using digital signage is that you can schedule your content to be displayed at certain times. You can use this to target your customers. For example, if you owned a café near a football ground, you could schedule to the screen to display a ‘Football Special’ for the two hours before and after the game. If you know when a certain target customer will be passing, using this scheduling tool to get a specific message across to them is a great way to stand out from the crowd.

We hope this has given you a few ideas of the benefits of digital signage and how you can use it to keep ahead of the competition.

Alpha Digital Networks is a manufacturer and installer of digital signage in the Blackburn and Manchester areas. We pride ourselves on working with customers as partners to create the perfect solution to suit your needs and budget.

If you would like bespoke AV solutions for your business, to keep ahead of your competition, please call our team on 03300 020120 to discuss your project. Our staff will be happy to discuss ideas and help you with your project.

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