Case Studies

Steelers Sports Bar

Read about how we created a flexible indoor LED display solution that can show live sports and promotions.

Hospitality

Indoor LED

Digital Signage

The Challenge

The Steelers Sports Bar in Sheffield is a bar showing live sports every day, alongside multiple snooker and pool tables and darts area. The client was using televisions and a projector to show the live sports events throughout the day. They wanted a way to display the live sports with a clearer picture and to improve the viewing experience to draw customers into the bar.

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Our Solution

After speaking to the client, our team of audio-visual experts visited the site to see what the best solution for their needs and budget was. We suggested that an LED video wall would work well in the space.

Our indoor LED video walls are very versatile, with bespoke sizing and resolution to suit any space.

We manufactured and installed an indoor 3600mm x 1920mm P2.5 LED video wall in the bar. In addition to this eye-catching display, we installed our multi-source control system that enables the client to remotely control what content is displayed on the video wall. This software means that the client can change what is displayed on the LED video wall from their tablet at the click of a button. So, the team at the bar can show live sporting events on the video wall and then switch to other content, such as food and drink promotions, at half-time.

What was also key was an ability to display ‘picture in picture’ on the screen and to also have the ability to ‘overlay’ product offers and upcoming events whilst still displaying the main event on the screen – this was achieved using our proprietary signage solution allowing for the required HDMI ‘pass through’. What was also key was an ability to display ‘picture in picture’ on the screen and to also have the ability to ‘overlay’ product offers and upcoming events whilst still displaying the main event on the screen – this was achieved using our proprietary signage solution allowing for the required HDMI ‘pass through’.

Our team of in-house AV engineers installed this video wall over two days, ensuring it was set up correctly and that they client had sufficient training on the software so that they could use it straight away.

The Outcome

The Steelers Sports Bar now has a large, high-resolution LED video wall in their bar, which is the perfect size and resolution for the space. Customers can now watch live sports on this large screen, increasing footfall through the improved experience.

The team at the bar also have full control of the content from any location. This has given them the flexibility to change the source if a sports event has ended, or even show promotional content during breaks. This will enable them to increase food and drink orders or promote other events.

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