Case Studies

Urban Fresh Burgers and Fries

Read about how we helped Urban Fresh create outstanding digital menu boards across all franchise sites.

Hospitality

Digital Menus

The Challenge

Urban Fresh Burgers & Fries were undergoing a refurbishment of their original restaurants in addition to opening new restaurants and they wanted a way of creating brand consistency throughout all sites. They wanted to have digital menu boards in each restaurant to display their menu, videos of menu items as well as promotional offers. The client also wanted to be able to control the content in each restaurant from one central location to ensure brand consistency and reduce printing costs.

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Our Solution

Our team of audio-visual experts manufactured and installed digital menu boards for each restaurant along with a content management system so that the client could change the content displayed on the screens at the click of a button. Our digital signage content team designed the layout of the menu for the client and completed a training session with the team at Urban Fresh Burgers & Fries so that they understood how to update the content. The digital menu boards were installed above their ordering till so that customers can easily see the menus and the offers/specials of the day.

The Outcome

Urban Fresh Burgers & Fries now have eye-catching digital menu boards in three of their restaurants. The client has full control of the content on the displays so they can add or change menu items instantly to respond to stock, schedule menu updates for special events and ensure that all their restaurants are displaying their menus in the best way possible. Through the deployment of digital menu boards, the client can save money and time on printing paper menus and also update all the content across all restaurants from one central location. This technology has enabled the client to ensure their restaurants are all on-brand and showing their products in the best light, whilst having full control from one remote location.

With our positive experience of working with Alpha Digital, we would strongly recommend them to any food and beverage outlet looking at implementing a digital solution. At a very competitive price you will get a first-rate product coupled with the level of service that is unparalleled.

Mehmet Kent, Managing Director

Urban Fresh Burgers and Fries

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